What is catchball?

    Short answer

    Catchball is the structured back-and-forth between management levels used in hoshin kanri to agree targets and the means to reach them. A level proposes objectives, the level below responds with what it can deliver and what it needs, and the proposal is thrown back and forth, like a ball, until both sides commit to a plan they believe in.

    Last updated · TeamAssurance

    Why it is called catchball

    The image is deliberate. A plan is not handed down and caught once; it is thrown, caught, adjusted and thrown back. Each pass improves the plan with knowledge from the level that will carry it out and removes targets that cannot be resourced.

    How a catchball round works

    1. Leadership proposes a small number of breakthrough objectives with draft targets.
    2. The next level responds with how it would contribute, what resources and support it needs, and where the target looks unrealistic.
    3. Leadership adjusts targets, priorities or resources in light of the response.
    4. The exchange repeats down each level, and back up, until every level has agreed targets and means.
    5. Commitments are recorded, often on an X-matrix or a goal tree, with owners and dates.

    What good catchball looks like

    • It is genuinely two-way: targets change as a result of it.
    • It covers means as well as targets: how the goal will be reached, not just the number.
    • It is time-boxed, typically a few weeks during annual planning, so it does not become endless negotiation.
    • It produces commitments people are willing to be reviewed against monthly.

    Catchball and daily management

    Catchball happens during planning, but the commitments it produces are reviewed in the strategy review and show up as projects and measures in tier meetings. If a Tier 3 meeting finds a goal consistently off track, that is a signal the catchball missed a constraint, and the plan should be revisited rather than quietly abandoned.

    Common failures

    • Targets announced, with "catchball" used only to tell people what they are.
    • Negotiation over numbers without any discussion of the means.
    • No record of the agreed commitments, so the next review has nothing to check against.

    How TeamAssurance helps

    TeamAssurance's Strategy Deployment capability records the agreed goals in a tree, each with an owner, dates and the projects and measures that will deliver it, so the outcome of catchball is visible to every level. Monthly status and traffic-light reviews show where a commitment is slipping, and strategic tasks appear in tier meetings alongside daily work.

    Frequently asked questions

    Who takes part in catchball?

    Every management level that will own part of the plan, from the executive team to department and team leaders. Frontline teams are involved through their team leaders, who negotiate the targets they will be asked to meet.

    How long should catchball take?

    Most organisations run it over two to six weeks during annual planning, with a clear deadline for the final commitments so the exchange stays focused.