Resource

    Safety Slogans: 60 for Boards, Banners and Campaigns

    In short

    A safety slogan is a short, memorable phrase used on a banner, board, poster or campaign to keep one safety behaviour in mind. These sixty are grouped by theme (hands, plant, height, reporting, housekeeping, people) and written to be adapted by a crew; the page also explains why a crew-written slogan about this site's hazard beats any list.

    Key facts

    • Use: one slogan per theme each month on the tier board and a banner at the area entrance.
    • Rule: slogans point at a behaviour the crew can do; they never blame or threaten.
    • Better: a crew-written slogan about this site's hazard, chosen at the huddle, beats any list.
    • Pairs with: the safety messages of the day for the daily words and the quotes list for the weekly frame.

    By Matt Mafrici, CEO and founder, TeamAssurance · Published

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    Hands and tools

    1. Where are your hands?
    2. Guards on, hands on.
    3. Lock it, tag it, test it, then touch it.
    4. Right tool, right job, right hands.
    5. Ten fingers in, ten fingers out.
    6. Gloves for the task, not from the pocket.
    7. Pinch points don't pinch twice.
    8. A jam is not an emergency; reaching in is.
    9. Sharp tools, sharp minds.
    10. Isolate before you investigate.

    Plant and vehicles

    1. Eye contact before you step out.
    2. Walkways are for walking.
    3. Behind a reversing machine is nowhere to be.
    4. Pre-start it like your life depends on it.
    5. Seatbelt on, every time, every machine.
    6. Three metres is not a safe distance.
    7. Spotter in sight or stop.
    8. Slow is safe, safe is fast.
    9. Loads secured, roads clear.
    10. Look up: power lines don't look down.

    Height and access

    1. Three points, every time.
    2. Clip on before you climb on.
    3. Edges don't warn you.
    4. Two metres is high enough.
    5. What's below you if you drop it?
    6. A fragile roof looks like a roof.
    7. Tag the scaffold or stay off it.
    8. Clear stairs, safe stairs.
    9. Ladders lean; people fall.
    10. Plan the rescue before the climb.

    Reporting and speaking up

    1. See it, say it, sort it.
    2. A near miss is a free lesson.
    3. Report it today, prevent it tomorrow.
    4. Stop work is everyone's job.
    5. Silence hides hazards.
    6. If it feels wrong, it is wrong enough to stop.
    7. Speak up for the new starter.
    8. The hazard you walk past is yours.
    9. Nobody gets in trouble for honesty.
    10. Raise it at the board, not at the funeral.

    Housekeeping and order

    1. A place for everything, everything in its place.
    2. Clear floor, clear mind.
    3. Put the hose away; the next trip is yours.
    4. Leaks show on a clean floor.
    5. Five minutes of 5S, every shift.
    6. Tidy is a control, not a chore.
    7. Label it or lose it.
    8. Trip hazards don't fix themselves.
    9. The walkway is a safety device.
    10. Finish clean, start safe.

    People and care

    1. Home safe, every shift.
    2. Look out for each other.
    3. Tired is impaired.
    4. Drink before you're thirsty.
    5. Hearing protection works when it's worn.
    6. Ask how someone is, and mean it.
    7. The drive home is part of the shift.
    8. New here? Ask. Been here years? Ask anyway.
    9. Safety is what we do when no one is watching.
    10. One team, one standard.

    What makes a slogan work?

    A slogan works when it names a specific behaviour the crew can do in the next hour, when it is short enough to say in one breath, and when the crew chose or wrote it. It fails when it is generic ("Safety first"), when it blames ("Carelessness kills") or when it stays on a banner for a year. The strongest slogans on most sites are the ones written after a near miss, in the words of the person who had it.

    How do you run a slogan campaign?

    1. Pick the theme from the month's near misses and observations at the Tier 2 meeting.
    2. Ask each crew to choose or write a slogan for it at the huddle.
    3. Put the winning slogan on the tier board and a banner at the area entrance for the month.
    4. Pair it with the week's safety messages and one toolbox talk on the theme.
    5. At month end, count the hazards raised and actions closed on the theme, and move on.

    Safety slogans inside daily management

    The slogan is the month's banner; the tier board is where it becomes work. Hazards raised on the theme are actions with owners; the Tier 2 meeting reviews the month and picks the next theme from the evidence. A slogan that produced no actions was decoration, and the next one should be written by the crew.

    A worked example

    A warehouse ran 'Safety first' on a faded banner for three years. When the Tier 2 meeting started choosing a monthly theme from the near-miss log, the picking crew wrote 'Behind a reversing machine is nowhere to be' after a close call at the dock. It went on the board and a banner at the dock door; that month produced six hazard reports about blind spots, two mirror installations and a change to the dock traffic plan. The crew now writes the slogan every month.

    In TeamAssurance

    In TeamAssurance the month's safety theme and slogan sit at the top of every team's tier board, hazards raised against the theme become actions with owners, and the Tier 2 meeting sees hazards raised and actions closed by theme across teams, so the next campaign is chosen from evidence rather than habit.

    FAQ

    Frequently asked questions

    What is a good safety slogan?

    One that names a behaviour the crew can do today, in a sentence they can say in one breath, chosen or written by them. 'Where are your hands?' beats 'Safety first'.

    How often should safety slogans change?

    Monthly, with the theme chosen from the month's near misses and observations. A slogan older than a quarter is wallpaper.

    Should slogans use humour or rhyme?

    If the crew wrote it, yes. Rhyme helps memory; humour helps attention; neither should make light of an injury that has happened on site.

    What is the difference between a safety slogan and a safety message?

    A slogan is the month's short phrase on the banner; a safety message is the daily line read at the huddle that asks for a response. Use both.

    About the author

    Matt Mafrici

    CEO and founder, TeamAssurance

    Operations and continuous improvement practitioner; builds daily management systems with manufacturers, miners, food and pharmaceutical producers in Australia and abroad.

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